A bespoke Raft makeover at the Forget Me Not boutique
How our Brighton team pulled out all the stops to create a beautiful, sustainable shop design for Forget Me Not fashion boutique...
Forget Me Not is a gorgeous boutique in Brighton specialising in Argentinian fashions. Spread over two floors in Prince Albert Street, it is the first and only European stockist of leading Argentinian designers Natalia Antolin and Jazmin Chebar, and bags and accessories firm Juanita Jo.
Forget Me Not’s founders are the Brighton & Hove Albion footballer Ezequiel Schelotto and his wife Gisela Paulucci, and their friends Sebastian Puga and Narela Ortolani. Their motto for the store is ‘More than clothes’, and they offer customers an unhurried shopping experience in a luxurious environment complete with 360-mirrors, sofas and free drinks.
To create that environment Narela - who has long been a fan of the look and eco-friendliness of Raft’s furniture - approached our Brighton team, and they were delighted to help her design, build and furnish the store.
Our interior designer Amy designed the show floors, as well as several bespoke reclaimed teak pieces including the L-shaped counter made from a Peter sideboard and chest of drawers customised with an inlaid glass top; and the hanging rails made from Linea floating shelves with added ironwork.
The Raft team also sourced the wood flooring, ceramic tiles, carpets, and wallpaper.
Then our colleague Justin - a carpenter-joiner by trade - built the shelves and oversaw the carpentry work. We even repurposed the already-recycled: the raised plinth in front of the mirrors is made from two drawers taken from the L-shaped counter!
Other Raft reclaimed teak items used in the shop include the CD/DVD cabinet, storage cubes, Megan round table and Como bar stool, as well as teak mirrors. We also supplied an Embassy leather sofa and concrete planters and vases.
As well as being sustainable, we think the final result looks fantastic - and Amy ensured many pieces can be portable and multi-use, meaning Narela and the Forget Me Not team can easily change the look of their shop whenever they like.
At Raft we’re obsessed with high quality, sustainable furniture and beautiful interiors made for real life. Browse our sofas, accessories and range of reclaimed teak furniture here and contact our interior design team here.